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3 D Tv to make World Cup debut
3 D Tv to make World Cup debut


New York - The opening game of the 2010 Fifa World Cup between South Africa and Mexico in June will mark the launch of the world's first ever 3-D broadcasting channel.
US cable network ESPN announced on Tuesday it plans to start beaming 3-D entertainment into peoples' homes for the first time.
Riding what could be one of the next big waves in consumer electronics, ESPN said it will have a 3-D channel for broadcasting live sports events in time for the World Cup soccer match on June 11.
However, it's yet to be seen whether 3-D can make inroads in the home. For viewers it will likely mean buying new TV sets and wearing 3-D glasses.
Last year, 3-D films took in more than $1bn at box offices worldwide. And major electronics makers such as Sony and Panasonic are planning to market 3-D-capable TVs this year.
"The trouble is going to be, how do you take the enthusiasm about what's happening in movie theaters and bring it into the home," said Greg Ireland, an analyst with the market research firm IDC.
In an interview, ESPN's vice president for technology, Chuck Pagano, said the network is preparing for a "3-D tsunami" in the TV industry, beginning this week with the annual International Consumer Electronics Show in Las Vegas.
"It brings a sense of 'wow' when you watch a football game," he said. "It's just a new universe for watching TV coming down the pipeline."
- AP



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