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How 2010 Will Benefit The Youth
How 2010 Will Benefit The Youth

The youth are to be mentored and encouraged to participate in and create entrepreneurial opportunities ahead of and beyond the 2010 FIFA World Cup by the Youth Entrepreneurship Campaign (YEC) 2010.

Established three years ago, this campaign is a joint initiative involving the Umsobomvu Youth Fund (UYF), the South Africa Youth Chamber of Commerce and the National African Federated Chamber of Commerce (NAFCOC) Youth Division.

The Chief Executive Officer of UYF, Mr. Malose Kekana, said that their plan is to ensure that the campaign continues to move forward especially as South Africa approaches the World Cup. They want to make as many young entrepreneurs as successful as possible and help them secure a share of the pie in 2010.

The campaign aims at creating entrepreneurial awareness, education and skills development. It also wants to provide the youth with access to finance, procurement and business support and offer guidance in terms of legislation, including business regulations and policy.

One of their key focus areas was promoting and creating Small, Medium and Macro Enterprises (SMMEs). These enterprises contribute largely to the creation of jobs, sometimes they contributed even more than big companies.

According to the President of NAFCOC Youth, Joseph Mashita, they are aiming to try and encourage the spreading of the 2010 FIFA World Cup benefits to other areas as well and not only within the nine provinces that will be hosting.

The campaign has been categorized into development flagships which have received a positive response so far, from the youth not only in South Africa but also across the globe.

How 2010 Will Benefit The Youth The Project Manager at the UYF, Thapelo Maleke, pointed out that the campaign was looking to change situations where matriculants who have graduated from tertiary end up being unable to find jobs.

More than 50 percent of matriculants don’t have money and so they won't be able to go to tertiary institutions to study further. They will teach those who do have a post matric education to think of what businesses they would like to start when their studies are finished so that they don’t graduate into poverty.

This campaign will help the youth to have a future even beyond the 2010 World Cup and also have their share in the benefits of having the World Cup being in South Africa.


Sourced From:   www.SA2010 .co.za


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