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Hospitality Industry Pledged To Fair Pricing For 2010
Hospitality Industry Pledged To Fair Pricing For 2010

2010 Local Organising Committee CEO, Danny Jordaan cautioned all role players in the hospitality industry to charge fairly during the 2010 Fifa World Cup which is expected to attract many international tourists to the country.


The tourism industry in South Africa, which is already rated among the best in the world, is expected to receive a huge boost during and after the month-long tournament. But Jordaan has warned that unfair pricing can have a negative impact towards the growth of this industry post 2010. He warned that if people are seeking to make greater profits from the event that will mean the long-term target for this country to attract 19-million tourist a year by 2015 won’t be realised.

“We want 10-million tourists by 2010,” Jordaan told Engineering News, indicating that tournament organisers were still aiming to attract 450 000 visitors as a direct spin-off from the event, despite the economic meltdown. This is an ambitious target, considering that the Sydney Olympics attracted 284 000 people, while co-hosts Japan and Korea attracted only 279 000.

In 2008, 9, 1-million tourists visited South Africa, rounding off a solid four-year growth cycle that saw the number of tourists rise by an average of 1, 1-million a year since 2004.

He said several countries that have hosted the world’s major sporting events, and seek to make huge turnovers from those events have suffered after those events due to this multi-profit driven attitude. According to Jordaan, the hospitality industry in this country should use the World Cup to establish new market by offering top quality services while making competitive returns.

Predicting a huge turnout during the World Cup, Gillian Saunders of Grant Thornton South Africa told Shine 2010 that the world economic meltdown will not mean fewer visitors for the event. This follows several predictions that the world financial crisis would minimise the number of visitors to the upcoming soccer spectacle, which will be held in Africa for the first time since its inception.


Sourced From:   www.engineeringnews.co.za


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