| Roots of Africa |
Each week, Sevafrica.com will feature our very own ‘Root of Africa’, which is an person we believe, is a strength and mainstay of our society. Our ‘Root of Africa’ represents the strength and courage of influential individual as well as the reasoning behind us honouring them; furthermore it is because we see their longevity in their chosen roles and professions. The tree is characterized by its ‘upside down’ appearance and it is this idea of exposed and vertically reaching roots is where we derive the analogy for the ‘Roots of Africa’. |
| ROOTS OF AFRICA |
“Leadership is a philosophy. It’s an attitude. It’s a state of mind. It’s a way of operating. It’s a responsibility.” Robin Sharma
We spoke to Donovan Gengiah, Director of Coaching Catalyst for Greatness,a leadership organisation aimed at helping people, businesses, organizations succeed to greatness. He declares that the organizations ultimate desire is to equip individuals, businesses and government with the necessary tools and to harness the power and create wealth.
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The retail world is a tough market. It is all about marketing and promoting a brand to get to the top and maintaining that position; that is where the real skill lies. It is all about the next best thing out there and who's gets to it first. If you‘re in business then sales are your number one priority.
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Many people don’t think they can’t make a difference when it comes to the HIV/AIDS pandemic. With millions being infected around the world the pandemic just seems too big for many to tackle. But one KwaZulu-Natal woman is proof that even the smallest gesture can turn into something big and phenomenal. Read More |
The communications and advertising world is a cut throat industry, but in the thick of it all is a strong woman whose job is to defend the highest standards of ethical practice. Read More |
People with disabilities are often unfairly discriminated against in the open labour market, and many are not given an equal opportunity to empower themselves through employment. But one woman has made it her mission to ensure that differently-abled people are given a chance at independence. Read More |
Growing up in a country where the only music she heard was the sounds of chants and riots, Judith Sephuma was determined to use her voice to inspire people. Read More |
Twenty-two-year old Shahista Ramanand might be thousands of miles away in America, but she still continues to make a contribution to the lives of her fellow countrymen in South Africa. While many young adults her age are chasing dreams of fame, fortune and big time careers, she is dedicated to helping improve the lives of those less fortunate. Read More |
“I look at an ant and I see myself: a native South African, endowed by nature with a strength much greater than my size so I might cope with the weight of a racism that crushes my spirit.” - Miriam Makeba Read More |
When you think about women and money the first thought that might comes to mind is shopping bags filled with clothes for Africa. But while this stereotype might be true for some, Christine Ramon is proof that women do know more about the JSE stock markets than the inside of a Jenny Button boutique. Read More |
In a time when international brands are considered to be “cooler” or of a higher quality than local products, the Proudly South African campaign is determined to make sure you buy, eat, wear, visit and enjoy local. Read More |















Important to Sevafrica.com is the symbol of the Baobab Tree, especially its longevity and its ability to sustain life within its substantial trunk. Each Baobab provides both sustenance and shelter for a diversity of creatures which is a testament to its similarity to the women of South Africa. This very idea fits with Sevafrica’s slogan of “Our strength is in our togetherness”.







