News : Google launches +1 so users can say they like ads and search results

American users will be able to indicate their approval of search results and as so online friends can see what they’ve found useful.
Google has added a new social element to its search with the launch of “+1”.

The new button will appear next to search results and adverts. Clicking on it will allow users’ friends to see what they liked and add to anonymised public data.
The move pits Google against Facebook, which has introduced a similar ‘Like’ button that has already rolled out across websites around the world. Google Social Search also tells users’ online friends if a link has been shared online.
The new +1 feature will be rolled out slowly. In due course publishers will also be able to add it to their sites, Google said. Additionally, sites that use Google to provide adverts will also feature the +1 button.
Data from social search and +1 will provide Google with a significant amount of data on the quality of websites and search results. The company says that the data will not, however, be used to influence search results. It has not ruled out using the data in the future.
After the debacle over Google’s launch of the Buzz social network, the search giant is treading cautiously with new social features. Today the US Federal Trade Commission said Google would, as punishment, be inspected independently every other year for the next two decades. Source TELEGRAPH

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