• 1Sevafrica
    Empowering you intellectually, economically and spiritually
  • 2Sevafrica
    Free Business Training
  • 3Sevafrica
    eCareers Recruitment
  • 4Sevafrica
    News & gossip at your fingertips
  • 5Sevafrica
    Building Careers through education
  • 6Sevafrica
    Your guide to travel & entertainment
  • 7Sevafrica
    All the latest fashions trends
  • 8Sevafrica
    Everything you need to know about sex, love & life
  • 9Sevafrica
    Experience South Africa's finest beaches this 2010
  • 10Sevafrica
    For all the best buys online
  • 11Sevafrica
    Keeping you body, mind and spirit healthy
  • 12Sevafrica
    Technology at work
  • 13Sevafrica
    The latest beauty tips from the professionals
Sports : Gillette ends endorsement deal with Tiger Woods

Procter & Gamble's Gillette brand is ending its endorsement deal with golfer Tiger Woods as of Dec. 31.

The men's grooming company will not renew its sponsorship deal with Woods as part of a plan to phase out its Gillette Champions marketing campaign in the first quarter of 2011, said Gillette spokesman Michael Norton Thursday.

GATORADE DROPS TIGER: Woods loses another sponsor
Under the strategy, Gillette is cutting ties with Woods, soccer players Thierry Henry, Kaka, Rafa Marquez and Lionel Messi and other athletic endorsers around the world, said Norton. However, it's keeping other athletes who served as Gillette champions in global or local marketing efforts. They include: shortstop Derek Jeter of the New York Yankees; tennis star Roger Federer and NHL star Alexander Ovechkin.
In an e-mail to USA TODAY, Woods' agent, Mark Steinbergof IMG Worldwide, said: "The contract between Tiger and Gillette expires at the end of this year. Gillette is ending their 'Champions' campaign. That is the reason for not continuing."
However, eight other sponsors have stood by Woods: Nike Golf; Upper Deck; EA Sports; Tag Heuer; NetJets; TLC Laser Eye Centers; Golf Digest and the Tiger Woods Dubai Resort. Golf Digest has also begun publishing Woods' instructional columns again.
Woods lost his world No. 1 ranking this year and was divorced by wife Elin Nordegren.
Even with the loss of Gillette and three other sponsors, Woods makes far more money off the course than he does between the ropes. He lost about $20 million in endorsement money to finish at $70 million this year, according to Sports Illustrated's 2010 "Fortunate 50" list of America's highest earning athletes. However, Woods still ranked No. 1 on the list with combined earnings of $90.5 million from tournament winnings, endorsements and appearances fees. That put him well ahead of runner-up Phil Mickelson, who earned $61.7 million. In 2009, that figure was $99.7 million for Woods.
If Woods doesn't lose any more sponsors and doesn't sign any new deals, he'll probably pull down $55 million to $60 million in endorsements this year, estimated CNBC sports business reporter Darren Rovell Thursday.
As Woods turns his life and golf game around, some of the sponsors who patiently stood by him during his leave of absence from golf and subsequent professional and personal struggles may be ready to jump on board what could become one of the great comeback stories in sports.
Beth Gast of Nike Golf recently said the Swoosh plans to start using Woods again soon its ads. Upper Deck might have some new marketing plans in the works with Woods for the 2011 Masters, said spokesman Terry Melia.
The comeback of Philadelphia Eagles quarterback Michael Vick from a prison term for dogfighting shows Americans love to give people second chances. A couple of victories, especially in one of the major tournaments, would improve his image in a hurry.
"There's no way you can sit here and write off Tiger Woods and say he'll never be back again," CBS lead golf announcer Jim Nantz said recently. Nantz predicted: "When 2011 rolls around, I think Tiger will be ready to come back and put 2010 completely behind him. I'm not selling him short, ever, when it comes to Tiger Woods and what he's going to accomplish in golf."
Mike Paul, the Reputation Doctor, at MGP & Associates PR, said: "It's a great lesson for every athlete to learn from. Be careful if you tarnish your reputation because it will be very difficult to climb back out." Source USA TODAY

Rating: 0.00 (0 votes) - Rate this News -

Tags: Woods   Tiger  

Other articles
2015/1/21 13:51:40 - All About That Bass: Research Shows That Curvier Women Produce More Intelligent Kids
2014/7/17 12:09:35 - Typhoon Kills 38 In The Philippines
2014/7/9 11:54:07 - What Did Jay Z Do? Woman Who Abandoned Baby In A Subway, Arrested And Shouts F*ck Shawn Corey Carter
2014/7/9 8:34:21 - Man Chokes And Die During Eating Contest
2014/7/7 14:08:19 - Neymar Causes Panic In His Camp
2014/7/7 13:12:37 - 60 Girls Escape Boko Haram Captors
2014/7/4 8:30:00 - 56 Year Old Woman Chases A 25 Year Old Man With A Knife After He Refused To Have Sex With Her.
2014/7/2 8:50:00 - Bless Her For Trying: ANC MP Wants SABC To Play The National Anthem Twice Daily
2014/7/1 12:54:37 - Touch Him Lord: Florida Church Holds Prayer For LeBron James Do The “Right Thing”
2014/6/30 10:08:39 - OP Trial Back On After Month Long Psychiatric Evaluation
2014/6/23 15:50:00 - Shady Senior Citizeans: 102 Years Old Grandma Killed Roommate Over A Bed?
2014/6/23 9:19:25 - Illegal Miners Killed, Cops Searching For The Killers
2014/6/18 9:16:31 - Mexico Proves To Be Tough Competitor Against Host Nation Brazil In A 0-0 Draw
2014/6/18 8:56:27 - Morethan 60 People Missing After An OverLoaded Boat Sinks Off Malaysia
2014/6/17 15:31:41 - You’re Hired: First Daughter Malia Obama Gets Her First Job At 16

Bookmark this article at these sites


The comments are owned by the poster. We aren't responsible for their content.
2010 Abuse ANC and Anni Apple Bafana Barack Britain Cape China crime Cup Dewani electricity Eskom facebook FIFA Gaga Google Haiti HIV iPad Israel Jackson Jub Madiba Malema Manchester Mandela MaNtuli matric Michael Mugabe Nelson Obama of Oprah Prince Shrien SWC The tickets Tiger United Winfrey Woods World Zapiro Zuma


Copyright © Sevafrica 2008 | All rights reserved. | Privacy Policy | Tel: 0861-4-WOMEN (96636) | Fax: 08666 9 7773 | Email: info@SEVAFRICA.com