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Fashion Trends
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Power House: Romeo Beckham Helps Fashion Label's Sales
Power House: Romeo Beckham Helps Fashion Label's Sales

Son of Victoria and sexy David Beckham has daddy’s charm.

The 10 years old Beckham boosted the sales of hi class fashion label Blueberry by an outsatanding 13%, says company.

The group enlisted the budding fashion model and son of Victoria and David Beckham as the star of its latest campaign, alongside British models Cara Delevingne, Edie Campbell and Charlie France. Reports Daily mail


Following his designer mother into the fashion world, Romeo was hand-picked by Burberry's chief creative officer, Christopher Bailey, to star in the campaign that was unveiled last December.

According to Bailey, Romeo 'stole she show' during the photoshoot with his 'infectious energy' shining through the pictures taken by renowned photographer Mario Testino.

Burberry said spring/summer was a 'standout season' for the group, with its high-end Prorsum fashion range and accessories such as the Blaze and Orchard bags proving a hit with shoppers.

The first quarter like-for-like sales rise marks an impressive increase over the 7 per cent growth seen in the previous six months, with total retail sales in the three months to June 30 up 18 per cent at £339 million, excluding exchange rate effects.

 

Source: Daily mail




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