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Caught Lying: L’Oreal Forced To Admit Truth About Ageing Cream
 Caught Lying: L’Oreal Forced To Admit Truth About Ageing Cream

Do you want to reverse signs of ageing using a cream? Look much, much further than L’Oreal.

According to the FTC, L’Oréal is guilty of making 'false and unsubstantiated claims' about the anti-aging benefits of its Génifique and Youth Code products, which aren't actually backed up by hard science.

Jessica Rich, Director of the FTC said: 'It would be nice if cosmetics could alter our genes and turn back time. But L’Oréal couldn’t support these claims.'

L’Oréal, the world's largest cosmetics company, previously claimed that its Lancôme Génifique products, which sell for up to $132 a container, are 'clinically proven to boost genes' and simulate the production of 'youth proteins,' resulting in 'visibly younger skin' in just a week.

On the product's website, amid mentions of 'cutting-edge science' and claims that the serum 'recaptures the key signs of youth,' its 'proof' section is merely a handful of consumer testimonials, including, from an 'Anonymous' user: 'This is the most amazing product, I will never go without it again.'

As for L’Oréal's Youth Code serum, which is priced much cheaper at $25 a container, 'ten years of gene research' has led the company to claim: 'We now have the knowledge to help you begin cracking the code to younger acting skin.'

According to a print advertisement for the product - which begs the question: 'Imagine, what if you could grow young?' - the serum 'boosts skin’s natural powers of regeneration so it regains the qualities of young skin.'

Under the settlement, L’Oréal is now prohibited from claiming that its products 'affect genes' unless they are supported by scientific evidence, according to the FTC, and from making any statements that misrepresent the results of any test or study.

Read more here


Looks like ya’ll will have to drink from another fountain for eternal youth.



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