Twitter Ad Revenue Increases Rapidly
Twitter Ad Revenue Increases Rapidly

Twitter is on pace to earn more than a half-billion dollars in ad revenue this year and close to $1bn next year, industry tracker eMarketer estimated on Wednesday.

About 53% of the ad revenue at Twitter this year will come from use of the service on smartphones or tablets in a huge jump from 2011, when the San Francisco company took in no money from mobile ads, according to eMarketer.

The improved revenue forecast released by eMarketer estimated that Twitter will take in $582.8m in ad revenue this year, nearly $1bn next year and about $1.33bn in the year 2015.

"The upward revision comes as advertisers have shown more interest in spending money on mobile advertisements on Twitter," eMarketer said, adding that Twitter's reach also seemed to be improving.

The bulk of ad money at the one-to-many messaging service was expected to continue to come from the US but the company's moves to expand its global sales operations were making inroads elsewhere, eMarketer said.

About 83% of Twitter ad revenue this year should be from the US as compared to 90% of the $138m the company took in from ads last year, according to eMarketer.

- AFP

 

 





Related Articles
2010 Abuse ANC and Anni Apple avatar Bafana Barack Britain Cape China crime Cup Dewani Eskom facebook FIFA Gaga Google Haiti HIV Internet Jackson Jub Malema Manchester Mandela MaNtuli matric Michael Nelson New Obama of Oprah Prince Shrien SWC The tickets Tiger Transnet twitter United Winfrey Woods World Zapiro Zuma
Powered by Sevafrica
None All Errors (0) Deprecated (0) Queries (28) Blocks (12) Extra (2) Timers(6)
Errors
Deprecated
Queries
0.000350 - SET NAMES 'utf8'
0.000396 - SET SQL_BIG_SELECTS = 1
0.000251 - SELECT * FROM config WHERE (conf_modid = '0' AND conf_catid = '1') ORDER BY conf_order ASC
0.000525 - SELECT sess_data, sess_ip FROM session WHERE sess_id = 'a991ecicrpl5aoih8i1inf57q6'
0.000206 - SELECT * FROM modules WHERE dirname = 'business'
0.000203 - SELECT COUNT(*) FROM group_permission WHERE (gperm_modid = '1' AND (gperm_groupid = '3') AND gperm_name = 'module_read' AND gperm_itemid = '51')
0.000221 - SELECT * FROM config WHERE (conf_modid = '51') ORDER BY conf_order ASC
0.000166 - SELECT * FROM modules WHERE dirname = 'protector'
0.000505 - DELETE FROM protector_access WHERE expire < UNIX_TIMESTAMP()
0.000482 - SELECT COUNT(*) FROM protector_access WHERE ip='54.147.142.16' AND request_uri='/modules/business/article.php?business_newsid=387'
0.000418 - SELECT COUNT(*) FROM protector_access WHERE ip='54.147.142.16'
0.000440 - INSERT INTO protector_access SET ip='54.147.142.16',request_uri='/modules/business/article.php?business_newsid=387',expire=UNIX_TIMESTAMP()+'60'
0.000452 - SELECT COUNT(*) FROM banner
0.000494 - SELECT * FROM banner LIMIT 1, 1
0.000428 - UPDATE banner SET impmade = impmade+1 WHERE bid = 2
0.000153 - SELECT * FROM config WHERE (conf_modid = '0' AND conf_catid = '3') ORDER BY conf_order ASC
0.000317 - SELECT DISTINCT gperm_itemid FROM group_permission WHERE gperm_name = 'block_read' AND gperm_modid = 1 AND gperm_groupid IN (3)
0.000208 - SELECT b.* FROM newblocks b, block_module_link m WHERE m.block_id=b.bid AND b.isactive=1 AND b.visible=1 AND m.module_id IN (0,51) AND b.bid IN (415,414,413,396,395,394,380,379,378,377,376,375,374,373,372,371,370,369,368,367,366,365,364,360,362,361,480,481,363,356,477,355,354,353,357,358,359,352,351,350,349,348,347,346,344,343,345,339,340,341,342,338,337,463,335,334,333,332,330,329,328,327,326,331,325,324,323,320,319,318,321,322,317,316,313,312,311,314,315,306,305,304,307,308,309,310,202,201,200,199,198,197,195,194,193,192,191,190,189,188,187,186,185,181,182,183,184,168,154,153,157,169,171,172,173,178,158,170,167,155,156,166,161,160,159,196,134,133,132,131,130,129,128,127,126,125,124,123,122,121,120,119,118,117,116,109,110,111,476,482,478,479,485,483,77,52,51,53,54,15,14,13,12,11,10,9,8,7,6,5,4,3,2,1,411,410,409,408,407,406,405,403,402,563,404,401,399,398,393,391,390,389,388,387,386,385,384,412,383,382,381,294,293,292,291,290,289,288,210,207,206,205,204,203,179,135,112,208,209,562,115,136,180,68,67,39,303,17,16,416,417,418,421,422,423,426,427,428,429,434,435,436,437,438,439,440,441,442,443,444,518,446,447,448,449,450,451,454,455,456,457,458,459,460,461,462,464,465,466,467,468,469,470,471,472,473,474,475,513,487,488,489,490,491,492,493,494,512,511,496,497,498,499,500,501,502,503,504,505,506,507,508,515,510,516,520,521,522,523,524,525,526,527,528,529,530,531,532,533,534,535,536,537,550,539,540,541,542,543,544,545,546,548,549,551,552,553,554,555,556,557,558,559,560,561,564) ORDER BY b.weight, m.block_id
0.015608 - SELECT * FROM `business_business_news` WHERE (business_news_online = '1') ORDER BY RAND() ASC LIMIT 0, 5
0.000417 - SELECT * FROM smiles
0.000494 - SELECT * FROM modules WHERE dirname = 'tag'
0.004979 - SELECT * FROM config WHERE (conf_modid = '63') ORDER BY conf_order ASC
0.000237 - SELECT DISTINCT(o.tag_id), o.tag_term, o.tag_status, SUM(l.tag_count) AS count, l.tag_modid FROM tag_tag AS o LEFT JOIN tag_stats AS l ON l.tag_id = o.tag_id WHERE (o.tag_status = '0') GROUP BY o.tag_id ORDER BY count DESC LIMIT 0, 50
0.000866 - SELECT * FROM business_business_news WHERE business_news_id=387
0.084430 - SELECT * FROM business_business_news WHERE business_news_description LIKE "%Twitter Ad Revenue Increases Rapidly%" ORDER BY RAND() LIMIT 0, 10
0.000707 - SELECT * FROM business_videos WHERE video_topic =387
0.000369 - SELECT COUNT(*) FROM group_permission WHERE (gperm_modid = '1' AND (gperm_groupid = '3') AND gperm_name = 'system_admin' AND gperm_itemid = '14')
0.000311 - SELECT * FROM business_categories WHERE categories_parent=0 ORDER BY categories_id
Total: 28
Blocks
User Menu: Not cached
Search: Not cached
Custom Block (HTML): Not cached
Custom Block (HTML): Not cached
Random Articles: Not cached
Custom Block (HTML): Not cached
Custom Block (HTML): Not cached
Custom Block (HTML): Not cached
Custom Block (HTML): Not cached
Cumulus Tag Cloud: Not cached
Custom Block (HTML): Not cached
Custom Block (HTML): Not cached
Total: 12
Extra
Included files: 96 files
Memory usage: 6811880 bytes
Timers
XOOPS took 0.200 seconds to load.
XOOPS Boot took 0.034 seconds to load.
Module init took 0.006 seconds to load.
XOOPS output init took 0.062 seconds to load.
Module display took 0.091 seconds to load.
Page rendering took 0.004 seconds to load.