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Set Your Business Apart
Set Your Business Apart

In the world of business there will always be competition as your business can never really be completely unique in the services it offers.

So what is it that will set your business apart from other South African businesses? Many business owners place extra emphasis on marketing and advertising and lack the focus on service delivery.

South Africa has an estimated population of over 49 million people; it is important to realize that as a South African business owner you have very different customers with very different needs. Remembering that South Africans do not all speak the same language.

Therefore the major ingredient for any successful business is service commitment. The main principles to achieving this success are:

Friendly Staff:

Train your staff to deal with customers or clients in a friendly and helpful manner. Allow your customers to feel free to complain and ensure that your staff is capable of dealing with these matters. By making it easy for customers to tell you if they are happy or not will help you determine where you are going right or wrong.

Honesty:

The best policy is to be open and honest with all your staff and customers with regards to how every department is run. List the reasons and ways you have improved services.

Value For Money:

Eliminate wastes and show a report publicly if you choose to do so. The public is moving faster and faster towards green living so show the public your efforts to saving their environment.

Talk to customers or set out questionnaires as this is important to determine if you have met the needs of customers to help improve services to them. Report back so that they know exactly what to expect from you.

Special Needs:

Replying to a client or customer in their own language creates easier access to information and personal attention makes a world of difference. Also allow your business to be accessible by customers with special needs; physically disable people should have the ease of access as well.

Good attitudes:

Treat people inside and outside your business with courtesy and respect. You may not know who can someday become your client. Also write a code of conduct for staff and management. A friendly service is the number one reason why customers return.

Information:

Make sure that all your customers are well informed of the services your business offers. But first your staff should be well informed and educated; this will maximize the skills and value of the business as it will provide value to your customers.

Need business solutions or online advertising? Contact us at 0861 11 14 15 with 2 million unique visitors every month, our website and business expects will definitely help set your business apart

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