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Extra Ordinary Platform For Ordinary Businesses
Extra Ordinary Platform For Ordinary Businesses

I'm not a person who usualy listens to the radio or watch television that much; i rely a lot on the internet and news papers for news. Don't judge me.

But about 2 months ago I switched on my radio and randomly tuned into a station without giving it any thought, it was around 16h:00 South African time, and I was impressed by the show that I decided to tune in again in the following week.

The show is called “Chillas’ don’t ask me where they get these names from, because i don'k know  and I don’t really care. Back to what impressed me about the show, it’s your general entertainment show but the DJ has a slot about 6- 10 minutes where he request the listeners to call in and advertise their businesses, each caller is given 60 seconds to advertise their business and leave their contact details.

To someone who is not that much informed about advertising business and how much air time cost especially on the radio that is the second biggest in the world and number one in Africa, 60 seconds air time costs about R6000, and not so many businesses can afford that, so for me for this particular DJ to offer that platform to his upcoming business audience was amazing.

In numbers the station in question has 7.3 million listeners, imagine what that free 60 seconds does for small businesses, who can’t afford to post ads on radio, yet.

Definitely a lesson learned from the Chillas show in Ukhozi fm, promoting small entrepreneurs.

 

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