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A-Z of brand building
 A-Z of brand building
The A- Z of Brand Building will cover all the business, marketing and communications components that contribute to launching and sustaining a brand.
This 2-day workshop will include brand research, logistics management, the brand communications mix, pricing, packaging, as well as brand and category management. Current threats to brand building will be debated and cases will be used from various industries to illustrate principles. A new concept, brand health, to establish brand equity will be unpacked and debated. The programme is interactive and up to date with global thinking.

Who should attend: entrepreneurs, Brand managers/ assistant brand managers, Client service managers, marketing assistants, account managers, HR manager, Sales managers and Junior Media planners and buyers.

Duration: 2 days 09:00 to 16:30

Topics covered:
  • Context for branding
  • Barriers to branding
  • Structure and language of branding
  • The value concept
  • The healthy brand concept
  • Brand symbols
  • Definitions and dimensions of brand
  • The human metaphor
  • The iceberg metaphor
  • Brand hierarchies and networks
  • Designing a brand identity programme
  • Assessing brand image
  • Internal and external brand building: the leaking bucket syndrome
  • The role of marketing
  • The marketing toolbox
  • Integrating marketing Communication's role
  • Brand contact management
  • Do's and Don't's of branding- the brand report card
  • Common Ingredients of power brands
  • Measuring brand equity vs brand value
  • Designing a brand audit and brand planning formats
  • The future of brands and building
  • Brand strategy vs brand tactics
  • Launching, refreshing, relaunching and revitalising brands, when and how to do it.

Date: 06 July 2011
Location: Centurion Lake Hotel, Centurion
Cost: R4950.00
More info: 1001 Lechen Avenue North

Date: 13 July 2011
Location: 1 0n 1, Gateway
Cost: R4950.00
More info: 1 0n 1 Events Centre
Gateway Mall

Contact: Faith Matura
Company name: Vega School of Brand Innovation
Telephone number: 011 521 4600
Email address faith@vegaschool.com

Sourced From:   www.bizcommunity.com

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