• 1Sevafrica
    Empowering you intellectually, economically and spiritually
  • 2Sevafrica
    Free Business Training
  • 3Sevafrica
    eCareers Recruitment
  • 4Sevafrica
    News & gossip at your fingertips
  • 5Sevafrica
    Building Careers through education
  • 6Sevafrica
    Your guide to travel & entertainment
  • 7Sevafrica
    All the latest fashions trends
  • 8Sevafrica
    Everything you need to know about sex, love & life
  • 9Sevafrica
    Experience South Africa's finest beaches this 2010
  • 10Sevafrica
    For all the best buys online
  • 11Sevafrica
    Keeping you body, mind and spirit healthy
  • 12Sevafrica
    Technology at work
  • 13Sevafrica
    The latest beauty tips from the professionals
A-Z of brand building
 A-Z of brand building
The A- Z of Brand Building will cover all the business, marketing and communications components that contribute to launching and sustaining a brand.
This 2-day workshop will include brand research, logistics management, the brand communications mix, pricing, packaging, as well as brand and category management. Current threats to brand building will be debated and cases will be used from various industries to illustrate principles. A new concept, brand health, to establish brand equity will be unpacked and debated. The programme is interactive and up to date with global thinking.

Who should attend: entrepreneurs, Brand managers/ assistant brand managers, Client service managers, marketing assistants, account managers, HR manager, Sales managers and Junior Media planners and buyers.

Duration: 2 days 09:00 to 16:30

Topics covered:
  • Context for branding
  • Barriers to branding
  • Structure and language of branding
  • The value concept
  • The healthy brand concept
  • Brand symbols
  • Definitions and dimensions of brand
  • The human metaphor
  • The iceberg metaphor
  • Brand hierarchies and networks
  • Designing a brand identity programme
  • Assessing brand image
  • Internal and external brand building: the leaking bucket syndrome
  • The role of marketing
  • The marketing toolbox
  • Integrating marketing Communication's role
  • Brand contact management
  • Do's and Don't's of branding- the brand report card
  • Common Ingredients of power brands
  • Measuring brand equity vs brand value
  • Designing a brand audit and brand planning formats
  • The future of brands and building
  • Brand strategy vs brand tactics
  • Launching, refreshing, relaunching and revitalising brands, when and how to do it.
Venues

Date: 06 July 2011
Location: Centurion Lake Hotel, Centurion
Cost: R4950.00
More info: 1001 Lechen Avenue North
Centurion
0046

Date: 13 July 2011
Location: 1 0n 1, Gateway
Cost: R4950.00
More info: 1 0n 1 Events Centre
Gateway Mall

Contact: Faith Matura
Company name: Vega School of Brand Innovation
Telephone number: 011 521 4600
Email address faith@vegaschool.com


Sourced From:   www.bizcommunity.com



Related Articles
2010 Abuse ANC and Anni Apple Bafana Barack Beckham Britain Cape China crime Cup Dewani electricity Eskom facebook FIFA Gaga Google Haiti HIV Jackson John Jub Madiba Malema Manchester Mandela MaNtuli Michael Mugabe Nelson Obama of Oprah Prince Sharks Shrien SWC The tickets Tiger Town United Winfrey Woods World Zuma

Services

Copyright © Sevafrica 2008 | All rights reserved. | Privacy Policy | Tel: 0861-4-WOMEN (96636) | Fax: 08666 9 7773 | Email: info@SEVAFRICA.com